Selected collaborations for events, lifestyle brands, and artists.
Core value: Experiential merchandising and community activation
Created a limited-run headwear collection for the Knowhere × Venice Afters Club pop-up, blending playful camp-inspired graphics with premium materials and embroidery. Designed as an experiential brand activation, the collection enhanced the event experience while providing attendees with a memorable, collectible piece of merchandise.
Core value: Lifestyle storytelling and regional branding
Inspired by the culture, landscapes, and nostalgia of coastal Southern California. Through custom artwork, product development, and manufacturing oversight, the collection translated local identity into a distinctive retail product that resonated with both residents and visitors.
Headwear collection for Season Of, drawing inspiration from vintage athletic uniforms, outdoor heritage, and Americana iconography. From logo refinement and material selection to manufacturing, the collection transformed the brand's identity into a cohesive product line that reinforced storytelling and elevated retail appeal.
Core value: Turning members into ambassadors and creating belonging through merchandise
Translated the brand's focus on movement, discipline, and community into a wearable identity. The collection fostered member engagement, strengthened brand visibility, and transformed participants into ambassadors for the BootKAMP movement.
Core value: Interactive merchandise tied to a music release campaign
A limited-edition headwear collection for Barrett's It's A Secret single release, integrating merchandise with a custom Secret Wall installation that encouraged attendee participation and discovery. The activation transformed the product into an interactive storytelling device while deepening audience engagement with the release.
